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SUNBEAM CHRISTMAS CAMPAIGN
Project type
Creative Assets & Social Media Campaign
One of the largest projects I work across each year is the Sunbeam Foods Christmas Campaign. 🎄
This year I formed a creative team & worked with Sunbeam's beautiful Brand Ambassador Minoli DeSilva to take us on a visually stimulating and inspirational food tour capturing the emotion of Christmas.
Along side CDC Dept Head Elecia Laborte with her amazing leadership and feedback elevating the work, I wore many hats in this project, Creative Director, Producer, Recipe Developer, Stylist and was even on the tools videoing with Saeed Sourati from Pink Production, Shooting stills with Kasia Sykus and a Food Chef with Meg Yonson.
I sourced a beautiful location in Moss Vale as the set and we all stayed on location for a week to create an amazing collection of recipes and creative assets for the campaign. Also on location Manassen Foods Australia Pty Ltd senior designer Kim Walker making sure we captured all the assets she needed to be able to produce the fantastic POS & Magazine Ads for the campaign.
I am so proud of this amazingly talented team and the work we created together. 🙏 Thank you.
I hope when you walk past Sunbeam in the supermarket isle, a shop-a-lite display in your shopping centre, you see our recipes in your Delicious Mag, Better Homes & Gardens and even your The Australian Women's Weekly, you see our ads & recipes on Facebook, You Tube & Instagram that we "Add a little Sunshine to your Christmas."
